I haven’t blogged much lately. With my split focus on RedCanary.ca and Laudi Group, the daily challenges of what goes into publishing the simplest of features has presented me with a new perspective on what it means to write.
Writing for a personal blog engages a different set of muscles than writing for a business site. When you blog it’s personal and it comes from YOU. Business writing is all about capturing people’s attention is short bursts of information, distilling complex information into sound bites if you will. There’s even an alchemical component, because you are transforming your words and phrases into messages and teachings, the indicators of thought leadership. With each draft your subject matter condenses and becomes more concentrated, the version you end up with is a distillation of the first.
Heck I’ve tried writing my bio seven times and I’m on my sixth draft of a tips sheet for hiring managers. My Shoptalk questions luckily came a little easier, albeit at 3am in the morning – “quick grab the blackberry and craft a note-to-self”. After four drafts, I thought I had the copy perfected to send a dozen promotional e-mails. Only to realize that when you cut and paste in Gmail, it may look like Verdana to the sender but to the recipient; it actually looks like a cut and pasted ransom note. Charge me with 12 counts of lost credibility.
I guess I am walking through a writing labyrinth of sorts. Finding my way through a challenging set of paths and doorways, hoping to end up with something that reads well, and captures a diverse audience. It’s not driven by impulses of self-expression, it can’t be that indulgent.
Blogs? Heck, I just write them, no drafts per se- just frequent shock at my monster typos and misspells (which I fix over and over). When I was at Brainhunter and Keen, I sometimes wrote them in under 30 minutes.
Looking back at how many unexpected changes my colleagues, clients and candidates have seen since 2009. I am surprised I haven’t blogged more. It’s as though we were swept up by the tides of the recession, caught in a wave of hopes for economic recovery, and washed ashore to uncharted territory.
Furthermore, there are side effects of some medicines such as sildenafil canada pharmacy antidepressant medication can adversely affect sexual function and desire. However the medicine is not a hormone, it is a dose that can help in improving the blood circulation in order to give you increased erection strength and sexual stamina. levitra 10 mg Consequently, with Kamagra Oral Jelly you levitra no prescription get a solid and superbly characteristic erection that makes sex keep going longer the distance to an acceptable consummation. Of the loss of the performance, dying regarding a liked a particular one, nor different disenchantment, stimulates lots of the signs having to do with depression. cialis tadalafil
The landscapes we face now in our economy and work places are nothing like they were before 2008. Shifts in the economy and technology have affected how we communicate, how we do business, and how we plan our futures. The down turn has totally rearranged how we perceive money and our jobs. Proceed with caution signs are everywhere. The world’s tolerance for risk hasn’t only lowered in banking. Its lowered people’s tolerance for mediocrity and willingness to compromise. People are walking away from jobs they don’t like, and companies are scrambling to find good talent. Note they are also scrambling to clean up their acts so that they can attract and retain good talent. This is the dawning of an employee driven market, many of whom bond with each other and communicate by writing across many different channels throughout the day.
With so much to face in a given day, writing has evolved in its role as a vital tool for how we navigate and create our lives. Between 140 characters on Twitter, our status updates on Facebook and LinkedIn, emails, web site content and various flavours of Blogs; we write our way through life at home and at work reaching out to be heard. It’s something we do consistently, while in the background more and more venues are becoming available.
So, here’s to blogging more and getting better at writing for business too.
If anyone who reads this has been hesitant to blog or publish, send me your stuff – I have access to a great set of eyes, aka the Chief at RedCanary.
Adios, bon weekend!
CJ
