Got caught up with an old client of mine, and thought I would share her experience and where it provoked some thought.
She’s left the world of Fortune 500s to join a downtown professional services shop that also sells some very cool software.
Her new employer is seriously innovative and is making strides selling to the very space she left. She enters into her new role as a principal, after years of program management leading complex initiatives and juggling IT transformation portfolios since her career hit critical mass in the mid nineties. She’s mastered large-scale application roll outs and shifts in operations through multiple overhauls and upgrades. She gets what change is all about.
Given she has now joined a services company, her value is immense. She has the contacts and the understanding of the internal workings of her new clients. She undoubtedly brings credibility to the table.
What about her new employer? It’s a big shift, which brings opportunities via progressive, agile thinking. Gone are the processes leading up to make things happen, the bureaucratic thickets. Things move fast, really fast.
Interestingly her shift occurs in the midst of a real world shift. The distinction between on-line and mobile content is blurring and users are becoming so sophisticated that personal technology is now often more advanced than what we use in our offices. Where we were 6 months ago is almost radically different than where we are today. Time and our experience of time is on a whole other continuum, what took a decade to feel now takes a few months.
So, I say, “how is it, do you love it?”
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“We’re small” , she tells me. “We employ 12 people. We use Google for mail, Prezi’s for presentations” Things aren’t as Microsoft centric as she’s used to. She talks about their fan page on Facebook, their Blogs,Tweets and how the intelligence they have about their clients and social networks goes way beyond CRM.
We aren’t boot strap any more, but being there made these guys push for affordable and innovative stuff for us to work with. Forget CRM!”, she laughs.”We have an analytics partner that has made our Sales Force data look like it’s on steroids. We live and produce on our mobile devices and we’ve become role models to our clients who are still navel gazing about integrating mobile technologies whole heartedly into their work practices. We all use iPhones, and now I get kind of excited about the thought bringing an iPad to lunch meetings. I used to roll my eyes at that stuff”
To those of you who are working for vendors in the emerging technology space, you were all catching the wave a few years back. But for people whose roots are in traditional IT, the paradigm shift hasn’t hit fully across the enterprise yet. So, when people who are used to traditional IT shops step out into more nimble start up environments; especially those that sell and integrate new technologies, the shift can be a shock.
Think BlackBerry 1999 and how hard it was to get used to thumb texting and holding what felt like a hockey puck up to your ear. Think UGG boots circa 2000 and how crazy we thought it was to let your kids wear them…never mind, but I do wish I bought stock in both companies.
We all think, write and talk about what lies ahead for large-scale enterprises, and how our personal worlds are being pushed into all kinds of mobile apps and social media channels.I am just beginning to imagine what will change beyond better communication between employees, companies, clients and consumers. Sociologists are getting ready for some serious fun.
As I research new markets, I am amazed at the next breeds of social media apps, tools and consulting firms and how they bring BI, CRM, and organizational/social intelligence to a whole new level. It may have been consumer-focused work in the first evolution, but now it’s how every one at every age and demographic is prompted to relate, learn and grow relationships. Innovative and scientifically minded social media entrepreneurs are pushing humantity to explore ways of re-inventing how they connect to each other. Wish I had a crystal ball.
